About Nelson » 3.6.75 Design

Nelson Hernandez Arteaga

Hello again.

As I mentioned earlier, I’m a hands-on Design and Product Leader with over a decade of experience guiding strategic design efforts that bring innovative products to market. I’ve led and grown design teams, embedded human-centered design into product development cycles, and helped shape experiences that solve real problems for real users.

Before that, I founded 3.6.75 Design, where I served as Principal Product Designer and Creative Director. Through this practice, I partnered with a diverse range of clients — from startups and design agencies to educational institutions and small businesses — helping them build meaningful digital experiences and establish a strong online presence. Over the years, I’ve worked across a wide variety of industries, including healthcare, online media, pharmaceuticals, real estate, finance, and technology.

To me, design isn’t just about aesthetics — though craft matters. Design is about function. It’s about creating intuitive, useful, and impactful experiences that connect people to the products they need. As a design leader, I champion this belief in every collaboration. I approach challenges as a critical thinker, always advocating for users and aligning design decisions with product and business goals. I believe that success comes when user-centered principles are embedded deeply into the product development process — not tacked on at the end.

Core Capabilities

Design leadership & team management
Creative direction
Product & design strategy
User experience (UX) design
Interaction design
Visual design
Prototyping
User research

My Process

Is there a secret sauce for building meaningful products?. Some might argue that companies like Apple have one. For me, though, the answer is simple:

Empathize & Define

Understanding the problem we’re trying to solve, framing, and re-framing the problem, spending time talking to stakeholders, reviewing current metrics, interviewing users whenever possible are the building pillars of the design process.
Ideate

by challenging assumptions and creating ideas for innovative solutions.
Design and develop

This is where we design and build our product ideas, to quickly put it in the market to validate our hypothesis. Let users take part in the conversation.
Test and iterate

Based on user feedback, we can now iterate and improve our products. Repeating this cycle will help you build brand awareness and lasting customer relationships.