Nelson Hernandez Arteaga

Hello again, as I mentioned earlier, Hands-on Design and Product Leader with 10+ years of experience leading strategic design to launch innovative products. Experienced with growing and managing design teams to deliver design and product solutions through data analytics, user research, IxD, and brand storytelling. Before this, I worked as an creative director and visual designer under the name of 3.6.75 Design, focusing on helping an array of brands gain an online presence. Having worked with organizations across the spectrum from start-ups, design agencies, education, and small business, I’ve gained experience in various domains – healthcare, online media, pharma, real estate, finance, and technology.


Being a designer is not about making pretty things, design is not just about picking the right colors and fonts – although, they’re important. Design is about making things useful, functional – design is about creating brand experiences, that brings users closer to the things they want. As a design leader, I bring this very simple, yet powerful concept to my practice. I’m a critical thinker whose believes that one’s metric of success will only be achieved when bringing user-centric design principals to your product development cycle. That is to say that I’m a strong believer in LEAN UX.


Specialties: Creative leadership and management, user experience, interaction design, visual design, prototyping, user research.

My Process

Is there a secret sauce for building meaningful products?.  Some might argue that companies like Apple have one. For me, though, the answer is simple:

  • Research
    Understanding the problem we’re trying to solve is a paradigm. Spending time talking to stakeholders, reviewing current metrics, interviewing users whenever possible is critical. In an agile framework, this work will lead us to create a set of hypothesis to validate later on in the process.
  • Ideate
    Having a brainstorm session with stakeholders, product managers, and engineers will help us identify ideas and hypothesis for us to test.
  • Design and develop
    This is where we design and build our product ideas, to quickly put it in the market to validate our hypothesis. Let users take part in the conversation.
  • Analyze and iterate
    Based on user feedback, we can now iterate and improve our products. Repeating this cycle will help you build brand awareness and lasting customer relationships.

Fun Facts

  • I was born in Caracas, Venezuela
  • I’ve been in the Bay Area since 2001

  • I’ve two wonderful kids, Theo and Ella
  • I live in the coolest place ever – Fairfax, CA
  • I love bicycles

  • I’ve OCD – Obsessive Cycling Disorder
  • Venezuelan love cheese
  • Venezuelan eat an average of 1 Arepa a day


Let’s work together and make something great.