Creative Direction

In 2014 Healthline Network, Inc. went through a rebrand. Mainly because there was the need to make healthline.com more aligned with its audience, while maintaining a B2B feel that the enterprise devision of the company could embrace.


Personalized and approach reading experience to feature patient stories.


Healthline’s Knee Gym app contains over 40 different easy-to-understand exercises for people with osteoarthritis of the knee.


A new content experience to simplify meaningful information about drugs and medications.


YourDoctor.com is a web property of Healthline Media, Inc. The site was build with the intent of helping users coming to healthline.com find a health care provider. To archive this, we integrated Healthliene's taxonomy with doctor.com's API.


The intent here is to provide users with a high value self-assetment tool, that can help them determine the severity of certain symptoms, like knee pain. Through out the questions, we integrated video content which help guides the user through the experience.


Big Shots Get Shots is an app to help families and the kids overcome with the fear of needles and vaccination. One of the best ways to make the experience of getting a shot less traumatic is to give your child something fun to play with.


Healthline Topic Center Redesign 2012


Hollenbeck Associates, Inc. Known today as the Hollenbeck group, hired Nelson to create booth banner for one of their clients, JEM America Corp. The challenge?, well – I only had 24 hours to design and deliver this to the printer.


Hollenbeck Associates, Inc. Known today as the Hollenbeck group, hired Nelson to create booth banner for one of their clients, JEM America Corp. The challenge?, well – I only had 24 hours to design and deliver this to the printer.